Sale Swimming Club upholds key values, emphasising the joy, fun, fitness, and friendships that swimming brings. The club prioritises a safe and inclusive environment, promoting respect for diversity. Teamwork is fostered both in and out of the water to achieve collective goals.

The Strategic Plan outlines three priorities: Participation and Pathways, Best Practice Governance and a Collaborative and Sustainable Club.

Sale Swimming Club seeks to increase participation, providing opportunities for growth. The club aims to implement effective governance practices to ensure transparency and accountability. Collaboration is encouraged for long-term sustainability.

With a focus on healthy minds and bodies, Sale Swimming Club aims to develop well-rounded individuals. By promoting a positive and supportive atmosphere, the club encourages personal growth and active engagement in the community.

Sale Swimming Club's new Strategic Plan sets the foundation for future growth and success. By embracing their purpose, values, and priorities, the Club is committed to offering a rewarding experience for swimmers and their families.

With an emphasis on joy, fun, fitness, and friendships, Sale Swimming Club strives to create a safe, inclusive, and thriving community that fosters both individual and collective achievements.

The 2023-2026 Strategic Plan can be viewed on our Strategies and Plans page.